KDV Label, LLC has announced Heather Cassidy as its newest account manager. With over a decade of experience in project leadership, customer service, and cross-functional collaboration, Cassidy will focus on supporting key customer relationships and delivering exceptional service across KDV’s growing markets.

“I am excited to be joining the KDV team,” comments Cassidy. “From the company’s collaborative culture to its forward-thinking approach in the label and packaging space, I am eager to contribute to our customers’ success and support their goals.”

Cassidy brings a strong background in project and retail management, having led more than 20 successful store projects at JOANN Fabrics and Crafts, including new store builds and large-scale remodels. Known for her ability to lead diverse teams, manage complex timelines, and drive efficiency, she brings a customer-first mindset and hands-on experience that aligns well with KDV’s core values.

“Leading with service is always top of mind when expanding our account management team, and we’re
thrilled to welcome Heather on board,” says Katie Austing, vice president of Customer Experience and
Sustainability. “Her dedication to understanding and supporting our customers’ needs aligns perfectly with our commitment to providing responsive, reliable service.”

Cassidy holds a Bachelor of Arts in Sociology from the University of Wisconsin–La Cross.